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                                    Why Subtitle?

                                    Why should your commercial be subtitled? A short video detailing why it should.

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                                    Subtitling standards provide continuity in subtitles, which allows the viewer to interpret different colours and formats. Each character has a... more +

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                                    Confused.com

                                    This fun Confused.com spot highlights how we tackle tricky dialogue. Interrupted speech and vocal sound effects are common in casual speech, so... more +

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                                    Mercedes

                                    Our aim is to bring the commercial to life. Subtitles are not only beneficial to the hard-of-hearing; more and more people rely on them when... more +

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                                    Santander

                                    Fast-paced commercials that have many separate shots occurring in little time are hard to follow if you’re reading everything as well. We... more +

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                                    Sometimes we see creative delivery that includes songs and poems. We adhere to standard subtitling guidelines so our viewers know that when they... more +

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                                    This Thomas Cook spot shows how we include pertinent lyrics in our subtitles. The lyrics here contribute to the commercial’s fun vibes. The... more +

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                                    1 in 6 people use subtitles in some capacity

                                    That's 10.89 million people using subtitles to aid their viewing, which is 17% of the UK population, a valuable target audience.

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                                    Digitally streamlined subtitling operation - reducing turnaround

                                    Adtext provides high-quality, accurate subtitles that ensure global accessibility to those viewing your commercials.

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                                    Full digital foreign language commercial subtitling

                                    Working with an extensive range of talented linguists, Adtext can create subtitles in over 30 foreign languages.